Berkshire Hathaway HomeServices Parks & Weisberg, Realtors: Louisville Real Estate Blog

Why We Started Our Real Estate Business

Jessica DeMuth

I think the number one reason we started our business is opportunity and flexibility. Having two young kids and working in the corporate world, we wanted something where we would be able to take better advantage of our time and have something where you have the opportunity to earn more money. In real estate, the harder you work the more you earn versus, at least me at my corporate job where I was a salaried employee, the harder I worked, I still had the same outcome at the end of the day. And I think that was a big key factor for both of us. 

Stephen DeMuth

Yeah, I would agree. Being a salaried employee myself as well, putting in the extra hours and not reaping any reward, it just... after a while it just got old. So I'm all about reaping what I sow and putting in the time and effort to work with a certain person, knowing there is a direct benefit at the end. And building relationships. I've always liked interacting with people so getting the chance to meet a variety of people at the variety of not only income levels, but situations that they've come across, and working with them through that is something that's always been appealing. And it's only been... what am I trying to say... It's only grown since getting to see how this played out. 

Bette Thieneman

Actually, I kind of started learning about real estate back in the early '50s when my father started building so I kind of grew up around it but never really had an interest in it. And then when I got out of school, I went right into food...

What Is An HOA?

When you think of a Home Owners Association (HOA), you may have the image of a neighborhood watch in your head. However, keeping the neighborhood safe is just the beginning of an HOA’s role. An HOA can oversee everything from the appearance of your home to the place where you park your car. These rules are explicitly stated in the HOA bylaws, a legal document stating the standard every household is held to. If you live  or are thinking of moving to an area with an HOA, it is incredibly important to review the bylaws. Not properly following the bylaws can result in a hefty fine from your HOA!

While each HOA is different from the next, it is not uncommon for HOAs to have their own Board of Directors. The size of the board varies per the size of the HOA. These board members are usually elected by the homeowners within the neighborhood. Ballots are sent out to all homeowners allowing them time to meet those running for the board. This will typically happen once every year at the annual HOA meeting. Board members play an imperative role in the production of the HOA. The board is responsible for the approval of all work and bills.

Berkshire Hathaway HomeServices Parks & Weisberg, Realtors® manages several HOA’s of all sizes. The smallest HOA we manage has only three units while our largest HOA has 170 units. We learn something new from each one of them. Each HOA requires several hours of planning and preparation in making sure that each year goes smoothly from discussing and planning the future improvements for the Association to the handling of the finances.


A Summer's Tale: Our Intern's Epic Stories

Happy Back – To – School Season! With summer quickly ending, we are saying goodbye to our Summer Interns. We have really enjoyed getting to know our interns this summer and truly appreciate their hard work and dedication.

Without further ado - Meet Madeline, Stuart, Anna and Mallorey!


I began my very first internship with Berkshire Hathaway HomeServices Parks and Weisberg, Realtors® in the Marketing Department.  I have made flyers, postcards, and advertisements for agents, as well as worked together with major news organizations like the Voice-Tribune and the Courier-Journal. Throughout my summer internship, I have learned what real estate encompasses. I know the information I have gained and the connections I have made will greatly benefit me in the future. 

Madeline is heading back to school at Assumption High School as a senior this fall. We will miss having her in our Marketing Department.



This summer I primarily worked on specific organizational projects to create a more efficient workspace in the property management department. I organized files and cabinets to help streamline the process for our property managers. Most of my focus was on “catch up work” to help the staff feel more prepared for the rest of the year. I learned a lot about working in a corporate setting and how supporting each other in a company like this is essential....

Homearama 2018

That’s right, Homearama is back!

Ah – Homearama! For those who have never gone, it’s an annual showcase of custom built new homes hosted by the Building Industry Association since 1968. It also reveals the hottest trends in technology and interior design. These custom-built homes will be displayed fully-furnished, decorated and landscaped.

P.S. – Stay tuned until the end to find out how to win our special giveaway!

This year, Homearama will be taking place in Catalpa Farms, a conservation subdivision located in Jefferson County. Homearama 2018 will be showcasing a total of seven luxury custom built homes from July 14th – 29th, 2018.

If you fall in love with the furniture while at Homearama, you don’t have to search high and low to add it to your home. They hold the annual Homearama Furniture Sale on July 30th – though not all homes are guaranteed to be open!

You may be in luck if you want the entire home! Five Homearama homes are available for purchase in Catalpa Farms. One of our agents would be more than happy to help you purchase your own Homearama home!

Thinking of going? Here’s everything you need to know:


How To Conquer Moving Day For The First-Time Home Buyer

The home you worried over and fought for is yours! Now it’s time to make your dream a reality by moving in!

Break It Down

It can be overwhelming to pack up everything you own into hopefully neat boxes that will arrive in exactly the right room for unpacking. Going room by room can help break down the long packing process plus relieve moving stress! Tip #1 – Make sure to mark each box with a general idea of what it contains and the room it should be delivered to!

Boxes Galore

Moving (and buying a home) can be expensive but acquiring moving boxes doesn’t necessarily need to be expensive! You can find boxes for cheap or free in online groups or by calling your local grocery store. Though these are cheaper, or free, it doesn’t mean they’ll be sturdiest boxes. Make sure to weigh the pros and cons here!


December Briefing: Website Updates, Toys for Tots and More

Happy Holidays! December can sometimes be a slow time for real estate but at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors® we are just getting started. Here are just some of the things we’ve been working on this month to better our services for YOU!

On Monday, we wrapped up our Toys for Tots charity campaign! We collected over 40 toys because of our 2017 Toys for Tots Charity Luncheon for staff! If you couldn’t donate during our Toy for Tots campaign, there’s still time! Visit the local Toys for Tots website to see how you can donate new and unwrapped toys to share the love this holiday season! 

Our 2017 Toys for Tots Charity Luncheon is only the beginning of our Merry Mondays this December! Every Monday we have fun and exciting holiday activities planned for the entire office. Monday, December 11th is our Ugly Sweater Day and Monday, December 18th is our Annual Cookie Exchange! 

Our office...

Introducing Jamie Pilon

Happy Holidays! It’s finally the holiday season which means it’s also the season of families reconnecting. We know quite a bit about family here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®. Family is an important aspect of our company. Multiple generations of the Parks and Weisberg families have worked here for years and many of our agents are attracted to our company because of our family atmosphere. 

Family tradition is exactly what drew Jamie Pilon to real estate. Ellen Shaikun, a real estate agent with 25 years of experience and Jamie’s mom, had been asking her to join her in the business for nearly 13 years. The timing had never been right for Jamie. She had been busy working in sales for the past 13 years until she decided it was the time for a change.

Pursuing real estate as her second career would allow her to support her family and fulfill her desire to help others. It only took a short time for Jamie to jump into her new career. She immediately began working as an unlicensed assistant for Ellen while she focused on studying for her real estate license. Soon after gaining her license, she established herself as an agent and continues to work with Ellen to learn the tips and tricks of the real estate business. 

Jamie may be newer to the real estate scene than some but her background in sales elevates her and makes her a force to be reckoned with. She’s...

An Innovator's Perspective

For some, the attraction of the home industry starts young. Maybe their family was a part of it and they grew up around it, like for Alex Hart. Or maybe they naturally had the desire for it. The interests for each person diversifies into interior design, construction, remodeling, real estate and more, giving us an ever-changing industry full of innovation.

Kyle Roth is one of these people. A driven innovator who only recently came on to the real estate scene. In only his second year as an agent, he has developed quickly into one of the up and coming agents. How exactly did he get his start in real estate?

“Prior to getting into real estate, I was in the cosmetic industry. I loved the creativity but I wanted something new, different and exciting. I had always wanted to break into real estate but never knew how. I decided to take a chance… and enrolled in real estate classes.”

After working 50 hours a week plus taking real estate classes, he passed with flying colors. The next decision? Finding a broker that worked with him to help him succeed in all ways. 

“There were many reasons I chose Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®...

How We're Giving Back to Those in Need

In 1947, Major Bill Hendricks observed that many children in his community were going to receive a present, if anything at all, for Christmas. He launched a campaign to collect toys for local children and collected 5000 toys the first year. The first toy ever collected? A handmade doll. The next year saw the Marine Corps adopt Toys for Tots. This move rebranded Toys for Tots as the U.S. Marine Corps Reserves Toys for Tots program and expanded the program nationwide.

Today Toys for Tots is a widely known and renowned charity with a rich history in helping spread positivity and Christmas spirit. The Toys for Tots program continues to grow and receive support from all kinds of celebrities. Musicians, movie stars and even First Ladies, such as John Wayne, Frank Sinatra, Brooke Shields, Andy Griffith and Clint Eastwood, Barbara Bush, Nancy Reagan and Michelle Obama, promoted the program.

Even in the early days of Toys for Tots, companies participated in any way they could. Some threw massive sponsored events. In 1990, Toys for Tots broke onto the big screen with a three week promotion sponsored by three companies, raising nearly $3 million dollars. Other companies held their doors open as collection sites for Toys for Tots. 

Last year, Toys for Tots raised over $280 million dollars, their second best year, to help children in need. For the 70th anniversary of the Toys for Tots program, Berkshire Hathaway HomeServices Parks and...

Graphic Designer Turned Real Estate Agent?


Real estate agents are an interesting kind of people. Take a random sampling of agents in a room and they won’t share the same pathway to become an agent. Their different and diverse backgrounds gives each agent individualized challenges and strengths. We’ve discussed only a few of our agents, yet each has their own story.

One of our Master Realtors®, Louise Miller, shared her story of struggling to decide her career path while dealing with a move, subbing and her two children. Another Millennial Realtor®, Jacob Suell, spoke of his realization that real estate was the right choice for him, rather than continuing in college. 

Molly Korfhage’s story is also unique.

Molly started her professional career as a graphic designer. After 20+ years in the business, she decided that she wanted to combine her two passions; graphics and everything about homes. Becoming a Realtor® was the logical next step. She enrolled into a real estate school and eventually passed her exams. She left her job as a Senior Art Director at a marketing and design firm in Louisville to pursue her second career as a Realtor® at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®

Her best real estate tip for new agents? 

Our Property Management's Secret...

Here at Berkshire Hathaway HomeServices Parks & Weisberg, Realtors® we have a little secret that we wanted to share with you. Our Property Management team launched their very own blog! They’ve been working incredibly hard on this new blog and already have some posts on the members that make up their team. Get a taste of their content here and then visit to view the entire post!

I actually stumbled into property management. Before coming toParks & Weisberg, Realtors® Property Management Division, I was offered a position in property management with a local property management company. I am a great people person, professional and organized which helped me in my property management career. My favorite thing about property management is meeting new people, networking and assisting owners with their biggest investment! Outside of work, I love to spend time with my kids at their sporting events and attend Louisville games. Go Cards! 

I sold real estate before in Southern Indiana plus I love houses and want to invest in property myself, so why not do it for a living? Property management is much harder than it looks! With tenants,...

Staying Relevant in a Changing Market

Real estate agents have an insanely competitive job with only the best agents succeeding. With that in mind, how do our agents stay on top of their game? Patience, perseverance and ambition to succeed helps to make an agent successful but that can benefit an agent so much. Practice is one of the keys to success. At Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®, we provide numerous trainings on different topics that an agent will encounter throughout their career. 

One of these trainings is what we refer to as New Agent Training. This program gives our new agents, whether new to the real estate game or new to the company, weekly training that includes sales and technical skills that allow our agents to list and sell with confidence! Our 90 Days to Success program allows our agents to put into practice what they learn each week as they apply new skills with daily and weekly tasks. The training also walks agents through various resources including our REsource Center, VoicePad, Lead REsource, Marketing REsource, email and phone system. Once an agent completes the New Agent Training, they can retake the training at any time or sit in on a specific training. A variety of trainings are also offered online which can allow an agent to learn on their own schedule!


Client Appreciation Event

What exactly is appreciation? A quick search defines appreciation as the recognition and enjoyment of the good qualities of someone or something but this word is more than a simple definition. Showing appreciation for someone spreads positivity and joy, much of what we need right now. We value appreciation here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors® which is why we are hosting a client appreciation event for our past and present clients! 

Join us on October 21st, 2017 from 10 am to 12 pm at Gallrein Farms Greenhouse for a day of family fun! We’ll be providing coffee, milk and donuts in the morning with a photo booth to take your perfect fall family portrait and fun fall coloring pages with endless crayons. 

After you enjoy the morning refreshments, enjoy various activities at the farm! Contact your agent to get more information about the activity list and what's included in your invite! Check out all of the activities to participate in below:

If those activities aren’t your thing, don’t worry! We’ll have several chances to win prizes too! First up is a giveaway for several prizes. Oh and don’t forget to come in costume! We’ll also be having a kid’s...

He Took a Chance on Real Estate and Found Success

Have you taken ever taken a leap of faith? Something so big that you put everything into making your leap a success? Taking a chance is scary but the potential reward makes the leap worth taking. Jacob Suell knows exactly how taking chances can lead to big rewards.

Before becoming a real estate agent, Jacob graduated from Trinity High School and enrolled at the University of Louisville. He studied finance and marketing for a year before realizing this wasn’t exactly what he wanted to do. His inspiration for a career in real estate? Both of his parents owned their own construction companies when he was growing up. 

At the age of 19, he took his leap of faith. He left school to pursue a career in real estate and hasn’t looked back since. He’s been an agent for about five months now at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors® and was originally taken under the wing of one of our Master Realtors®, Ellen Shaikun. She helped introduce him to the world of real estate and all of its intricacies by giving Jacob a chance to hold open houses. Even today, Ellen continues to help Jacob by showing him the ropes of real estate. 


Dave Parks: Next President of GLAR

Earlier this year we announced that Dave Parks, our Broker / Owner, was selected by the members of the Greater Louisville Association of Realtors®, GLAR, to serve as the next President Elect. On September 14th, he was officially inducted as the President Elect of GLAR. This week we wanted to reflect on Dave’s journey to success through hard work, grit and dedication.  

Dave is a Louisville native and graduated from St. Xavier High School in 1980. After graduation, he attended The Ohio State University where he earned a Bachelor of Science in Business Administration. He graduated Magna Cum Laude with Distinction. He married his lovely wife Jenny in March of 1986; they are celebrating 31 years together this year. 

Dave also served in the Marines holding several positions including Operations Officer Recruiting Station from 1997-1998, Executive Officer Recruiting Station at The Ohio State University and Southern Ohio Market from 1998-1999, Officer Selection Officer at Ohio State University from 1999-2000 and Assistant for Officer Procurement in 2000-2001 for the 4th Marine Corps District. 

Dave has managed and led people at all levels throughout his 25+ year career. In addition to running a successful real estate company, he is also the Chairman of the Long Range Planning Committee for Big Spring Country Club, a member of The Louisville Building Industry Association and Business Network International Kentucky...

Meet Alex Hart: Building Her Business

When you think of the word ‘career’ what comes to mind? Most likely you think of your current career path – where you are and where you want to go. It could be that you are thinking of changing your career. If you are considering Real Estate as a new career, you aren’t alone. According to research done by the National Association of Realtors® in 2017, only 4% of Realtors® describe real estate as their first career. For many agents, this means they have had some experience in a field related to real estate even before they are licensed.  

Enter Alex Hart, a new licensee who’s first career as a Veterinary Assistant lasted for 7 years. Her interest in real estate started as a child. Growing up with a father who had his own business as a general contractor, she began learning everything about the housing business from the ground up. 


 When Alex began to consider a new career, becoming a Real Estate Agent was obviously the next step. She enrolled in Century Real Estate School and soon after completing the coursework, she passed her exam to become a licensed Realtor®. Then she picked her brokerage, Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®

Wedding Bell Frenzy: Olivia's Fairytale Wedding

As the air cools, the leaves turn and autumn begins, wedding season is coming to a close for many while the heat is on for two of our Realtors®, Dana Vetrano and Olivia Wrocklage, as their wedding dates get closer! Last week we shared the stunning story of Dana Vetrano and her soon-to-be husband, Michael Sansbury, growing together through many challenges and this week we wanted to share Olivia’s journey of love! 

How Olivia and AJ Peake met is reminiscent of a fairytale. Five years ago, Olivia serving as a bridesmaid at her sister’s wedding. Her escort down the aisle was AJ Peake. She had never met AJ but they hit it off immediately. Soon after the wedding, they began to date.

Both having a passion for travel and exploration, over the years they took numerous vacations together and traveled far and wide. 

Olivia couldn’t have been more surprised than the night AJ asked her to marry him. They had been making dinner, another activity they enjoyed together, when AJ told her he bought a new dessert wine. After dinner, he ran upstairs to grab the bottle and showed it to her.


Wedding Bell Frenzy: Dana's Dash to the Finish

September typically signals the end of wedding season but this year it begins the wedding season for two of our Realtors®, Dana Vetrano and Olivia Wrocklage. As their wedding dates creep closer, they rush to perfect the final details of their special day. This week we wanted to feature how Dana met, and fell in love, with her fiancé. 

Before Dana met her now-fiancé, Michael Sansbury, she never could have imagined all they would have conquered together. Dana had signed up for an online dating service,, and before she knew it, she had matched with Michael. They started dating soon after.

As their relationship got more serious, Dana asked Michael to be her RCIA sponsor, someone who served as a support system while she entered the Catholic faith. Michael supported her throughout the entire 15 month process. While Dana had Michael by her side, her favorite moment to experience next to him was her Baptism and Confirmation. That day will remain a special day for both of them.

Michael surprised her everyday with his thoughtfulness and love for her no matter what challenges presented themselves. The day Michael proposed was no different. One afternoon they were sitting on Michael’s sofa talking about their potential future together when he did something incredible.


How One Daring Move Absolutely Changed Her Life

At Berkshire Hathaway HomeServices Parks and Weisberg, Realtors®, we believe that age isn’t an obstacle to success. We value the differences between our masters and our millennials because we know those differences are strengths. This week we wanted to introduce one of our Master Realtors®, Louise Miller. The story of how she became a Realtor® is truly inspiring as well as her interests outside of real estate.

Louise, then a teacher, had just moved to Louisville with two little boys in tow, one 5 and the other 7. Since she moved in the middle of the year, she signed up to be a sub and was waiting for a position. Louise became close with her agent during her hunt to find her new home in Louisville. That’s when her Realtor® told her something astonishing. 

“She said to me ‘You ought to be selling real estate’ and I said ‘Oh no I don’t think so’. And she said ‘You remember all the details of the houses you go into… It could be a house I showed to you two weeks ago and you could tell me what color the bathroom was…’ ”. 

Thinking real estate wasn’t for her, she turned her attention back to teaching and subbed throughout May. Subbing made it difficult to watch her young boys as they were in preschool and first grade. The idea of becoming a Realtor...

Norton Commons - An Incredible Start for a Vibrant Pioneering Community

Louisville is a diverse and eclectic city which is reflected by the cultures offered in the countless communities within our city. Norton Commons is one of the newest communities spanning over 500 acres and which offers lifestyle choices as unique as the architecture and community itself!

So how did Norton Commons transform from farmland into one of Louisville’s hottest neighborhoods? At the beginning of the 20th century, a man by the name of George Norton had a passion for television and farming. These passions combined to create WAVE-TV which regularly featured agricultural segments pertaining to local farmers. Norton’s passion for television led to the nickname of his estate, WAVE farm.

After Norton’s passing, the WAVE farm was designated to be a new kind of subdivision. Mrs. Mary Norton Shands, Norton’s daughter, hired 2 local planners, Charles Osborn and David Tomes. Together they agreed to build the development in the style of New Urbanism, an innovative design concept that encourages environmental awareness with dedicated common spaces and features a wide array of housing. Andres Duany, a town planner at the center of the New Urbanism movement, was asked to help create a community that would connect people in a new way.

Today Norton Commons continues this tradition by providing a little something for everyone! You can stroll through one of the numerous parks, relax with afternoon tea in the Rose Garden or take a dip in Jimson Square Pool...