Berkshire Hathaway HomeServices Parks & Weisberg, Realtors: Louisville Real Estate Blog

Neighborhood Overview of Crescent Hill

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

Crescent Hill

Today we are going to talk about Crescent Hill! Crescent Hill has become a great spot for young families with a Louisville Free Public Library branch and its proximity to Cherokee Park. Frankfort Avenue cuts through the middle of Crescent Hill, and the wide array of bars and restaurants provide a vibrant local nightlife. There is certainly something for everyone.

Whether it’s an upscale meal, quick bar bite, local brew, unique cocktail, top of the line decadent dessert or a shopping spree, you can find it all on Frankfort Avenue. You can have the Best Chocolate Chip Cookie in all of Kentucky at Please & Thank You, or you can get dressed up and take in a delicious meal at Varanese, Le Moo, North End Café and many more. If you want to meet up with friends, the food and drinks at The Hub, Silver Dollar or Bourbons Bistro are the places for you. No matter which direction you walk, the food is phenomenal.

Crescent Hill has a unique identity. If you are in the neighborhood in October, Halloween Avenue is a multi-block event that is a must visit event for residents throughout the city. Every year the entire street of Hillcrest goes all out with decorations and invites families to take a stroll and experience the spectacle. It has become such a wildly popular tradition that it has been mentioned in quite a few national sources. If Halloween isn’t your thing, stop in on the last Friday of every month for the F.A.T. Trolley Hop where you will get free parking and transportation...

Neighborhood Overview of Nulu

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

Nulu

Today we are going to talk about the Nulu area! Nulu consists of the East Market District of downtown Louisville and is known for its unique art galleries, specialty stores, and antique shops. Some of the best eating can be found in this area as well. So much so that USA Today and Thrillist named it one of the 18 Best Food Neighborhoods in America.

You can see so much just taking a stroll down Market Street, whether it is the one of a kind experiences at the eclectic Red Tree Furniture gift shop or the cool dive bar Taj just behind and down the hidden alleyway. You can also play some ping pong and have one of the best burgers in the city seated outside at the Garage Bar, which was built inside of an old-time car repair shop. If you are a fan of healthy eating and want a nutritious shake, stop in at Luberry and get all the vitamins you could hope for!

Looking for a unique experience? Visit Nulu on the first Friday of the month and hop onto the ZeroBus for an incredible arts show, shopping spree and street throwdown that will get you fired up for the weekend! For the people looking for something a bit more exhilarating, visit Flying Axes or Climb Nulu! For sports fans, take in a Louisville Bats baseball game or a soccer game at the brand new Louisville City FC stadium. Both are walkable from Market Street.

...

Neighborhood Overview of St. Matthews

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

St. Matthews

Today we are going to talk about the St. Matthews neighborhood. St. Matthews was settled in 1920 and really saw a boom during the flood in the 1930s as Louisville residents sought shelter in the higher elevated area of the city. Now it is one of the premier spots for families in the city. It is also the largest shopping area in the city home to both Oxmoor Mall and Mall of St. Matthews on Shelbyville Road.

The beauty of St. Matthews is that it feels like its own perfect city just eight miles from downtown. It is the most central part of Louisville, and you can get almost anywhere else in the city in less than 20 minutes.

You will find most of the big national food chains in this area, as well as some delicious local gems. It also has just about every style of food you could ever need. For those looking for more of a nightlife scene, you can take a trip over to Tin Roof, Bluegrass Brewing Company, Dutch’s Tavern and many more.

Nestled inside of St. Matthews is one of the top-rated private schools in the state. Trinity High school has produced many notable alumni including Successful SEC Coach Dan Mullen, MLB All-Star Chris Carpenter and NFL players Brian Brohm and Chris Crane.

On those gorgeous days in the city, you can stroll through Cherokee Park, Seneca Park, or the Louisville Zoo. On your way home, stop at Plehn’s Bakery for a...

Neighborhood Overview of Portland

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

Portland

Today we are going to talk about Portland. Portland has a very rich and unique history filled with massive arts and culture. When Portland was founded in 1835, it was actually a separate town and was not annexed into Louisville until years later. Now it is Louisville’s largest neighborhood with a population close to 13,000. Traces of countless immigrant cultures can be seen throughout the neighborhood. French, Irish and German influence can be found amongst the local cuisine and architecture.

Portland has a very tight-knit community that values its local businesses as well as its parks and churches. It has become a hot spot for young families moving into the area since it is ranked as the most affordable cost of living area in Louisville.

Due to its rich history, Portland has become a hub for Louisville’s artistic minds that have become drawn to the Art Gallery Warehouse District near 15th street. This is the home of the Tim Faulkner Visual Art Gallery and the proposed new home for the University of Louisville Hite Art Institute.

After you have enjoyed the wonderful views and immersed yourself in the unique culture, you can take a minute to grab some lunch at one of the many local restaurants. One particularly delicious location is The Table Café. The Table is incredibly unique because not only do they highlight strictly local produce in their menu,...

Neighborhood Overview of Germantown

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

 Germantown

Today we are going to talk about Germantown. This is one of the oldest and most local-centric neighborhoods in all of Louisville. It received its name due to a large influx of German immigrants in the 1800s. This neighborhood is home to shotgun style houses galore, and it has a deep rich history that they have maintained while still upgrading the location with top notch restaurants and dive bars.

 

For some top of the line delicious meat dine at Hammerheads. If it’s a worldly twist that interests  you, Eiderdown is one of the more popular locations. Eiderdown is also known to head up the local Oktoberfest annual festivities. You can also swing by Check’s Café which has been a staple in that community for over 60 years.

 

With that rich history comes a lot of unique and fun traditions for you to experience with your family. The first Saturday of every month you can enjoy an entertaining puppet show on the corner of Breckenridge Street across from the delicious Wiltshire Pantry. Take part in the World Championship Dainty contest in July where Germantown and sister neighborhood Schnitzleberg residents compete.

 

One of the best parts of Germantown is the proximity to everything. There are grocery stores, parks, downtown and anything else you could need in just a short drive. It is a very well lit and walkable neighborhood...

Neighborhood Overview of The Highlands

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

The Highlands

Today we are going to talk about The Highlands. Nestled in the center of Jefferson County, The Highlands is one of the most sought-after living locations in the city. It boasts a strong community of young professionals. 

Bardstown Road is considered Louisville's premiere restaurant row, and it runs through the middle of the Highlands. Residents take advantage of this fun and unique experience frequenting the outstanding local restaurants and bars.

Residents take advantage of beautiful and sunny Louisville afternoons exploring the Louisville Zoo or taking a stroll in Cherokee or Tyler Park. The Highlands also boasts many eclectic boutiques that will scratch any shopping itch.

The Highlands is one of the top neighborhoods for young professionals. Ranked 1st out of 60 for that demographic in Louisville, it is a quite affordable place to buy a home. The rental market is a bit more expensive due to its strong popularity, but it is very budget-friendly for new families looking to move. You can get a gorgeous 2 bed 2 bath single-family home or condo for around $180,000 all the way up to a larger 4-bedroom 4 bath ranch style home for $500,000.

Do you live in the Highlands and have something special about the community that you think people should know about? Have you lived there before and loved or disliked it? Comment below and let us know! Also, stay tuned for more neighborhood...

Neighborhood Overview of Anchorage, KY

Louisville is a very neighborhood-centric city, and there are so many unique areas you can choose to call home. Here at Berkshire Hathaway HomeServices Parks and Weisberg, Realtors, we want you to have as much information as possible when deciding where your next move may take you. We will provide an overview of two neighborhoods a week to prepare you for your next potential relocation!

Anchorage

Today we are going to talk about Anchorage, KY. Nestled in the center of Middletown, Anchorage is rated the #1 neighborhood to raise a family in the entire state of Kentucky. It boasts high rated public schools and is close proximity to a lot of strong private schools in Louisville as well.

On those particularly pretty days, you can grab a cup of coffee from the wonderful Anchorage Café and then hop over to the Anchorage Trail for a beautiful nature-filled two-mile light hike near Willow Lake.

Afterwards, you can grab a bite to eat and enjoy a local craft brew from Great Flood Brewing company. If breweries aren’t your style, take in one of the countless local restaurants surrounding the Anchorage community.

Anchorage offers many wonderful amenities and rates well in the affordability category. No matter your budget, there is a home that will fit the needs of anyone who would like to call Anchorage home. From gorgeous and stylish 3-bedroom homes to larger and more eclectic 5-bedroom homes, you can find your dream home.

Do you live in Anchorage and have something special about the community that you think people should know about? Have you lived there before and loved it? Comment and let us know below and stay tuned for more neighborhood overviews!

...

Diversity Month Highlight - Kyle Roth

Today we are excited to introduce agent and staff member Kyle Roth as part of our Diversity Month celebration. A special thank you to Kyle for opening up about his experience as a proud member of the LGBTQ Community and his experiences with diversity in the real estate industry. 

Q: Why is diversity in the workforce – particularly in the real estate industry – so important? 

A: Diversity in the workforce is very important because not only does it give people opportunity that they normally would not have, but diversity brings different perspectives that can benefit everyone. It is important to have a diverse workforce that can help recognize and meet the needs of a variety of clients.  

Q: When it comes to matters of diversity, did you have a professional mentor and how did she/he help prepare you for this career?  

A: No, I did not have one. Coming from a previous background of Cosmetics, my entire work force was full of very diverse people. Also, growing up I would always watch HGTV and I would notice many LGBTQ professionals on there working, and it always made me feel included. When I transitioned into real estate, I never felt it would be an issue just from what I had been exposed to growing up watching those shows.  

Q: What’s the greatest lesson you could offer to an aspiring LGBTQ real estate agent?

A: The greatest lesson I could offer would be to be yourself. This is a business where you will attract people who will work with you because they like you. I have never had an issue of discrimination in this field, and I think it helps that I have always stayed very true to myself. I personally think...

Diversity Month Highlight - Jaki Watson

Today we are excited to introduce staff member Jaki Watson as part of our Diversity Month celebration. Thank you, Jaki for opening up about this! Not all diversity is on the outside!

Q:  What does diversity mean in your household?

A: My diversity is not on the outside, not visibly seen until you notice my hand tremors or when my neck reddens as I start to sweat. I have Generalized Anxiety Disorder, a chronic, sometimes debilitating anxiety disorder. GAD is often paired with depression and Obsessive Compulsion Disorder. Diversity in my family involves a lot of patience, learning, understanding, and embracing each of our special talents.

Q: Tell us about the holidays you celebrate with your family and their significance

A: We are a holiday family! We celebrate every holiday together and have family dinners and birthday months. A typical gathering looks like elders around the table, sports on the television for those who need to zone, and friends of the nephews running around. Our biggest yearly event is the Turkey Bowl played on full bellies every Thanksgiving. Going through the COVID-19 pandemic without these gatherings is hard, but necessary.

Q: What is one important fact about your diversity that you want others to know?

A: A difficulty that I come across is that when people learn I have GAD they look uncomfortable like they need to treat me with kid gloves. This is new to them, but this is my everyday existence. Being worried about the future makes me a great planner; foreseeing every possible outcome to an event works in my favor in most conditions. Every person dealing with neuro-atypical brains has their own journey, this is mine. Anxiety is part of my life but so is family,...

Diversity Month Highlight - Krupa Patel

Today we are excited to introduce agent and staff member Krupa Patel as part of our Diversity Month celebration. Krupa is one of our newer additions to the BHHSPW Family

Q:  What does diversity mean in your household?

A: In our family, diversity means understanding and balancing two cultures. We find ways to celebrate the Indian culture and the American culture. 

Q: Tell us about the holidays you celebrate with your family and their significance

A: We celebrate Diwali, Holi, Kite Festival, Christmas, Thanksgiving and Halloween. Halloween is celebrated not as a religious holiday, but fun for the kids.  

Q: What is one important fact about your diversity that you want others to know?

A: I was born in India and my husband, Raj, was born in New Jersey along with our three kids. We are constant trying to balance and learn the two different cultures and building our own fusion of both cultures. From meals to clothes and language to going to temple and prayers. We are constantly trying to understand and accept everyone’s capabilities and the limits of each. As a family of five, we try to find ways to celebrate our cultures so each member of the family can appreciate them and take part in their own way.  

Q: What strategies have you used to respond to diversity challenges?

A:  It has been a challenge to really have a perfect  balance of all,  so we work on accepting the individuals and their own understanding and knowledge or each

A special thank you to Krupa Patel and her beautiful family for agreeing to share some insight into what diversity means for her and her family....

Diversity Month Highlight- Judie Parks

Today we want to highlight our Principal Broker and Owner Judie Parks as part of our Diversity Month celebration. For a long time, women owners and brokers were scarce in the Real Estate industry, and It is incredible to have a leader as inspiring as Judie.

 

Q: What is it like being a woman business owner?

Until my brother and I bought the company, I did not have a true understanding of how rare I am in this role.  It was a real eye-opener to learn that the majority of agents are female, but the majority of owners are male.

I hope that I am an inspiration to young girls as well as to young men.  I love to see the joy and the pride on their faces when my husband and my sons tell their friends that their mom is a co-owner of BHHS Parks & Weisberg, Realtors.  It gives me hope that someday the question you just asked will not be significant.      

Q: How do you achieve work-life balance?  

There is no such thing as work-life balance just as anyone with children can attest that you are not “fair” or “treat your children equally” at all times.  You meet your children where they are and give them what they need and sometimes one child needs more than another.  The same is true for work-life balance.  When I first started in Real Estate, I left my previous position as an engineer.  During my exit interview, a question was asked that still resonates with me. My supervisor asked me, “Do you know how many hours you will have to work? Do you know you will have to work nights and weekends?” As he said that, all I could do was smile. I was working every day from 6:30 am- 4:00 pm, on call every night, and worked almost every other weekend. 

The difference would be that I would determine my hours and be rewarded accordingly.  So,...

Diversity Month Highlight - Mika Heinze

Today we are excited to introduce agent and staff member Mika Heinze as part of our Diversity Month celebration. Mika has been a member of the BHHSPW family for 6 years. 

We asked Mika what diversity means in her life and work. Here are her responses.

Q:  What does diversity mean in your household?

A: 

Diversity in the Heinze Household means we are all unique, and we respect our individual differences. We all have different personalities and perspectives. 

Q: How does your family celebrate holidays? What is the significance in your household?

A:

We celebrate birthdays, Easter, 4th of July, Thanksgiving and Christmas. These holidays are important for our entire family, and we take time to get together to share dinner, play games and socialize. My kids celebrate Black History Month each year in February. It’s our way to remember important African Americans whom made an impact on our lives. 

Q: What strategies have you used to respond to diversity challenges?

A: 

We accept diversity challenges as they come. The benefit of this is that it allows for us to see others’ points of view and learn from it. Everyone sees things differently, and we need to be aware of that.

 

A special thank you to Mika Heinze and her beautiful family for agreeing to share some insight into what diversity means for her and her family. Stay tuned this month for more agent spotlights! If you have any experiences with diversity...

Diversity Month Highlight - Marilu Eng

The month of April is Diversity Month, and we will highlight our agents and staff that bring their personal approaches to our company. Today we are highlighting agent Marilu Eng who has been with BHHSPW for two years. 

We asked Marilu what diversity means in her life and work. Here are her responses.

Q:  What does diversity mean in your household?

A: 

Diversity represents the love and relationship that I have with my husband and with each of my children. My husband was born in Hong Kong and comes from a completely different culture than me. I have been blessed to watch that mix of Mexican and Chinese heritage develop in my children. Because of the natural diversity in my household, my children have grown up influenced by three very unique cultures. In addition, the opportunity for our family to live and travel all around the world, plus their exposure to the Spanish, Chinese, and English languages has given me and my children a unique worldview and an attitude of acceptance and love for all cultures and people.

Q: Tell us about the holidays you celebrate with your family and their significance

A:

My family celebrates all of the major Mexican and Chinese holidays such as: Dia de Los Muertos, Dia de Reyes, Cinco de Mayo, Chinese New Year and the Mid-Autumn Festival, as well as other universal and American holidays such as: Thanksgiving, Christmas, Fourth of July and Easter. Each culture’s holidays play a vital role...

Berkshire Celebrating Diversity Month

We are excited to announce that Berkshire Hathaway HomeServices Parks & Weisberg, Realtors has decided to highlight our unique agents in celebration of Diversity Month.

Our realtors and staff are what makes this company so special and we are excited to recognize and celebrate the many cultures and identities represented in our company in our offices in Louisville, Bowling Green and Southern Indiana. 

Throughout the month, we will celebrate the diversity in our own workplace. We will introduce you to some of our agents and staff who will share their unique cultures and life experiences that add to the vibrancy of our cities, neighborhoods, and communities. 

Stay tuned and let us know how your business celebrates diversity!

...

Neighborhoods Offer a 'Ray of Hope'

Last week we shared a story about the Tyler Park community keeping it social while social distancing. This week’s story takes us to the Germantown-Schnitzelburg neighborhood and their “rainbow connection” outreach.

Residents are keeping their children busy during the day drawing rainbows and positing them in their windows for neighbors to find on daily walks. Numerous neighborhoods are now participating in these rainbow scavenger hunts.

One Germantown resident Jessica Goodall said this about the new activity that is taking hold of the neighborhood. 

"My kids need the creativity challenges to keep them stimulated during the day, I think anyone can agree that screen time is hard to get children away from. Now that we can’t go gather at parks, zoos, etc., there needs to be some activity for them. I think it all keeps their mind off of the negative effects this virus has on the world." 

You could be the first person on your block to join the fun.

The link below is the full article from Courier-Journal. Do you think you could do this in your neighborhood? Let us know!

https://www.courier-journal.com/story/life/wellness/health/2020/03/18/louisville-families-make-rainbows-combat-coronavirus-isolation/2865334001/

 

(Photo Courtesy of Courier-Journal and Marilyn Belak)

...

Highlands Neighborhood Keeping it Social While Social Distancing

One neighborhood in the Highlands is reminding us that there are fun and unique ways to stay social while you are social distancing!

The Tyler Park community took advantage of the beautiful weather this past Friday by bringing their family and pets out to the patio for some lounging time with friends and neighbors. WHAS 11 reported on the "Front Porch Friday" highlighting the neighborhood for making the most of the social distancing guidelines.

                                                      (Photo Credit: @WHAS11Hasch on twitter)

Some had radios playing while others actually had instruments out and were playing for their neighbors. The president of the Tyler Park neighborhood, Shawn Reily, has said they plan on keeping Front Porch Friday going until May 1st or until the social distancing restrictions are removed. 

Are your neighborhoods doing anything similar? Do you have fun and safe ideas to stay social while social distancing? If so, please comment below or email me at marketing@bhhspw.com

Stay tuned for our blog series giving a deeper dive into the various Louisville neighborhoods! 

...

Meet Jessica DeMuth: Learn How She Stays Productive at Home With Kids

What is it like to be a realtor stuck at home with children but still trying to maintain a healthy work-life?


We asked a couple of our very own to give us a few stories about their experiences during this COVID-19 outbreak that has brought the world to a halt.

First, we have Jessica DeMuth:


“What is life like being quarantined with two kiddos while still working?  Well, let’s just say
there is never a dull moment!  My 3-year-old has declared “Every stay home day is pajama day
forever.” Luckily with technology, we have the ability to do a good portion of our work from
anywhere, with that being said, my workspace looks a little different right now.  My deskmate is
a Kindergartener, she said she loves “working with mommy” while she is completing her classwork close by I am checking in on clients, managing my social media channels, and organizing paperwork.”

Jessica has worked from home before so she admits that this challenge is not a new one. She wants to acknowledge having co-workers that constantly demand snacks can be a bit more frustrating than most. Her biggest tip to staying productive?
“Having worked from home for several years my biggest productivity tip is GET DRESSED.  Do
your hair, makeup, dress as if you were going into the office or going to meet a client. You will
be amazed at how much more productive you are.”

With the world seeming uncertain and a bit scary Jessica did also want to share some silver
lining advice.

“Try to look at it as a blessing in disguise. I am getting to spend more time with my kiddos
during the day and evenings than I normally would. With activities canceled we are getting to
spend more meals around...

How to Build Structure at Home with Your Kids

With Kentucky and Indiana moving towards shelter-in-place precautions, parents are going to face a lot of time entertaining bored and antsy children. A way to make your life and your child's life easier is to consider drawing up a daily schedule. This can not only give your child something to visualize so they know what to expect, but it will also help you add a bit of structure to your days as well.

The schedule below is an example of one being shared on twitter by @ChrisHerrington:

Some fun and enjoyable ways to keep your kids entertained and educated are as followed: paint by numbers, dream boards, learning a new language, take e-tours of famous museums such as the British Museum or Louvre, use baking to teach them about science, or even use a messenger app to create an online book club. 

Staying busy is going to make this whole process feel shorter and smoother! Stay safe and healthy. Please comment below with any other fun and unique ways you are entertaining your children or family!

...

Preparing for Life at Home

Coronavirus is not making life easy by any means. We all have to do our part to #flattenthecurve and the main way to do that is adapt to staying inside and isolated. Berkshire Hathaway HomeServices Parks & Weisberg Realtors pride ourselves on being your forever real estate company and that means in the hard times as well. That being said, we wanted to give you some tips to make your quarantine a bit easier!

Smell - Embrace Aromatherapy!

Aromatherapy is a real thing and can have such a major impact on your mood and mindset. Keep your home clean and use candles and incense to keep good energy in your surroundings. 

Routine - Stay Sharp!

The hardest thing about change is losing your regular routine. It can cause high-stress levels and lead to feeling overwhelmed. Get up every morning and get dressed for the day! Make your bed and enjoy your morning cup of coffee. A routine can be more powerful than a clock at helping you get started each day. 

Focused Spaces - Rearrange your areas!

To make sure that you can stay focused on working from home it is best to rearrange and create a workspace. This will give you a place where you can dedicate your efforts to being productive. This also means that you can step out of that space into your home and not feel as if you're carrying your work with you.  

The Little Things- Create Happiness!

It will be more important than ever to find little spots of happiness throughout your days! This can be going outside for a walk, enjoying some time with pets or...

Why We Started Our Real Estate Business

Jessica DeMuth

I think the number one reason we started our business is opportunity and flexibility. Having two young kids and working in the corporate world, we wanted something where we would be able to take better advantage of our time and have something where you have the opportunity to earn more money. In real estate, the harder you work the more you earn versus, at least me at my corporate job where I was a salaried employee, the harder I worked, I still had the same outcome at the end of the day. And I think that was a big key factor for both of us. 

Stephen DeMuth

Yeah, I would agree. Being a salaried employee myself as well, putting in the extra hours and not reaping any reward, it just... after a while it just got old. So I'm all about reaping what I sow and putting in the time and effort to work with a certain person, knowing there is a direct benefit at the end. And building relationships. I've always liked interacting with people so getting the chance to meet a variety of people at the variety of not only income levels, but situations that they've come across, and working with them through that is something that's always been appealing. And it's only been... what am I trying to say... It's only grown since getting to see how this played out. 

Bette Thieneman

Actually, I kind of started learning about real estate back in the early '50s when my father started building so I kind of grew up around it but never really had an interest in it. And then when I got out of school, I went right into food and beverage hospitality. I spent 25 years in that field and when I came...